People’s Analytics: Learn More About Your Workforce (2023)

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In addition to the spread of trending trends such as augmented reality, digitalization, informatics, natural language processing, big data, analytics, the Internet of things in the critical functions of organizations, companies are also being taken over by trends at the time when they start to completely take over these functions. The change created by these trends is inevitable and companies have to keep up. Human beings are considered as an important resource for companies and have strategic importance for companies in order to use this resource correctly and achieve success. For this reason, Deciphering people and analyzing their behavior to achieve a sustainable success is seen among the company’s goals. It will not be surprising that the Human Resources department, which focuses on ‘people’ while realizing this goal, will also come into play. Employees spend a long time at work in a day. He also wants to feel good in the environment where most of his daily life is spent. In order to provide this satisfaction, every employee should be analyzed correctly. With the right analytics, it can help employees with career planning and the development of employee potentials. In addition, human analytics has gained popularity today in order to ensure that the company’s success is sustainable and to make managerial decisions.

What is People’s Analytics?

People analytics can be defined as artificial intelligence tools used to optimize human resources and operational decision-making processes while obtaining important information about companies. The correct use of human analytics data allows us to have better information about the workforce about how people work and what point is going well in the business. It helps both employees and at the point of finding the right candidate to be able to fulfill the philosophy of ‘the right person for the right job’. At the same time, thanks to human analytics, we have a large database of candidates and employees. Thanks to this database, while helping us understand employees with the help of numbers, it supports us in making the right decisions with data, not with assumptions about people. Decisions made based on concrete data play an important role in reducing internal bias and ensuring employee confidence, as well as increasing rigor and performance. The task of Human Resources here is to be able to use the collected data with a good point of view, interpret the data, take the actions that should be taken as a result of the data, and report. At the end of this reporting, managerial decisions can be made.

Employee insights analysis

We have collected the information and obtained the data. We have made this data meaningful. Now we can make our business processes better based on the information we have learned. The conclusions and achievements we make in order to make our company and our business processes more efficient are called insight. In this step, we can make sense of the data by visualizing the analytical data and following the changes and trends. The actions we will take as a result of this evaluation will add efficiency to us.

HR data-driven decision-making

Data-driven decision-making is defined as using real information, measurements and insights to guide business decisions that are aligned with the company’s goals, strategies and initiatives. It is a process that involves analyzing the collected data and creating appropriate insights. Instead of just making assumptions, it provides a better understanding of business needs and therefore solutions by using real, verified data.


Whether the decision to be made is to make a new investment, increase profitability, or prepare a marketing campaign, making the right decisions often carries a critical value. In this article, we also discuss how important a data-based decision-making approach is for your decision-making processes.


The meaning behind the data

Exactly how data can be incorporated into the decision-making process depends on a number of factors, such as business goals, the types of data accessed, and its quality. The best managerial decisions can be made by using data collection and analysis tools with the right basic performance indicators (KPIs).

A company can manage its decision-making process in many different ways. For example, by conducting a survey, it can collect information to determine the products, services and features that its customers will want. It can perform user tests or market testing before placing the final product on the market. It can conduct internal surveys or examine the data of cost items to improve company efficiency.


Not predictive, but evidence-based

The biggest advantage of the data-driven approach is the ability to make decisions more safely than ever. Whatever the issue, the impact of your decision will be much clearer if you have verified data at hand. When you start to support your decisions with relevant data, your next steps also begin to become clear. The main importance of data in decisions lies in consistency and continuous growth. Decisions made with consistency one after the other allow you to set actionable benchmarks for continuous progress and growth, which are the key components of long-term success in today’s challenging digital age.

Workforce analytics trends

A number of emerging trends in the field of HR analytics have the potential to affect the business world. One of them is the integration of productive artificial intelligence and machine learning into HR processes. This can make it possible to make faster, more efficient and more information-oriented decisions on a wide range of topics, from recruitment processes to performance management.

Employee experience analytics, on the other hand, can go beyond just focusing on business results and allow companies to adopt a more emotional and connected approach to Human Resources processes. This can open the door to new strategies to manage critical elements such as satisfaction, commitment and productivity. In addition, the rise of talent analytics and emotional analytics is also attracting attention. Companies are moving towards developing more informed strategies for managing their talent pools more effectively and understanding the emotional well-being of employees.

HR analytics is rising as a strategic force in the business world. This data-driven approach makes HR management more predictable, more effective and more people-oriented. it seems that these trends emerging in 2024 will require companies to actively use HR analytics to increase their competitive advantage and quickly adapt to changing business dynamics. It seems that success in the business world of the future will be shaped by data-oriented HR management.