New technologies that are developing and changing have developed and changed business models. Human Resources departments that have become acquainted with digital transformation have moved their human resources services and processes to the digital environment. Digital HR, in short, is the digital transformation process of Human Resources. Digital HR or Digital Human Resources Applications are a process optimization produced by using software and cloud technologies. Digital HR, which has a digital transformation, tries to put human resources in an effective and efficient position.
What are the Digital Human Resources Applications?
In the recruitment processes of Human Resources, various services and processes, such as the compilation and evaluation of human resources information, are carried out through Digital Human Resources Applications. Digital Human Resources Applications play an effective role in recruitment processes, orientation processes, performance and training management processes.
Digital Transformation in HR
With the advent of the digital age, enterprises have started to adopt digital human resources practices. Digital human resources enables the automation of human resources processes, the storage and analysis of data digitally. Thus, enterprises can perform human resources management more efficiently, quickly and strategically.
Digital Human Resources Management: Digitalization of the Human Resources Function
Human resources management refers to the process of managing and supporting employees, who are the most valuable asset of enterprises. Traditionally, the human resources function was performed in a structure where personnel files were stored, recruitment processes were managed manually, and data was stored on paper-based systems. However, with the rapid development of digital technologies, digital human resources management has emerged and the human resources function has become digitalized.
Characteristics of Digital Human Resources Management
Digital human resources management refers to managing human resources processes through digital tools and technologies. This provides a number of advantages to enterprises and increases the efficiency and effectiveness of the human resources function. Digital human resource management includes the following features:
- Data Management and Analytics
Digital human resources management enables the storage and analysis of human resources data digitally. In this way, enterprises can make personnel data more easily accessible, perform analyses on the data and access information supporting decisions faster. Data analytics helps enterprises to perform human resource planning, performance management and talent management more effectively.
- Digital Tools in Recruitment and Selection Processes
Digital human resources management accelerates and improves the process by using digital tools in the recruitment and selection processes. Online application systems, automatic pre-screening and evaluation tools, video interviews and artificial intelligence-based selection tools allow employers to evaluate candidates more effectively. These tools make hiring processes more efficient, improve the candidate experience, and help businesses better evaluate talent.
- Digital Tools in Education and Development
Digital human resources management enables the use of digital tools in training and development processes. E-learning platforms, online courses, virtual classrooms and digital resources allow employees to develop their skills and provide continuous learning. In this way, enterprises can increase the skill and knowledge levels of employees, increase labor productivity and gain a competitive advantage.
- Performance Management and Feedback Processes
Digitizes digital human resources management, performance management and feedback processes. Automatic feedback tools, 360-degree evaluation applications and performance management software enable continuous monitoring and evaluation of employee performance. These tools make feedback processes more frequent and effective, help identify the measures needed for performance improvement.
- Employer Brand and Employee Experience
Digital human resource management is used to strengthen the employer brand and improve the employee experience. Online career portals, social media and digital marketing strategies help businesses attract potential candidates and strengthen the employer brand. At the same time, digital tools and processes facilitate the interaction of employees with the enterprise from the recruitment process and positively affect the employee experience.
Digital human resources management refers to the digitalization of the human resources function and offers a number of advantages to enterprises. Human resources processes are made more efficient, effective and strategic by using digital tools and technologies in areas such as data management, recruitment processes, training and development, performance management and employer branding. Thanks to digital human resources management, enterprises can gain a competitive advantage, offer better experiences to their employees and improve business performance.
Digitalization or Digital HR in Human Resources is a set of processes in which social, mobile, analytical and cloud (SMAC – Social, mobile, analytics and cloud) technologies are used to make HR processes more efficient, effective and to establish more effective connections between HR modules. In Human Resources, the digital transformation process is examined in four stages:
- The Efficiency Phase
At the initial stage, companies invest in technology platforms or software that they can manage their Human Resources processes in the most efficient way.
- Activity Stage
At this stage, technology is used to upgrade and effectively use applications in the fields of personnel, training, performance management, communication and business.
- The Information Stage
The data are collected, combined with the available data and reported and analyzed for the purpose of creating insights. At the information stage, the technologies integrated into the company system are used at the efficiency stage.
- Connection/Experience Phase
Digital HR is used to create connections between people. Experiences are created and employee engagement with technology is ensured more effectively.
The Trend that Should Not Be Missed: Digital Transformation
Digital transformation is a process that should not be evaluated only in terms of HR and should be adapted to all departments within the company. The benefits of digitalization in the business world include increased efficiency in operations, fewer human errors, easy and secure data storage, Decrement in operating costs. The growth and progress of a company in the age of technology depends on the pursuit and implementation of innovations. Remember, it is inevitable that those who miss the digital transformation trend will be left behind.
